Farming in Jungle Font for Creative Branding Projects
I was recently tasked with creating a brand identity for a small, locally-owned café that wanted to feel playful yet approachable. The first step was always the same—opening up a blank brand board and starting with typography. I had heard about Farming in Jungle, a fun and playful sketch font, and decided it was worth testing out for this project.
As soon as I loaded Farming in Jungle into my design software, I knew it had potential. It’s got that loose, hand-drawn quality that feels like it was sketched on paper, not generated by a machine. The curves are soft, the edges are slightly uneven, and there’s a sense of movement that makes it feel alive. It reminded me of something you might see on a chalkboard or a child’s doodle, but with enough refinement to work in professional branding.
I started by applying it to a logo draft. The café’s name is simple—“Sunrise Brews”—and I wanted the font to reflect the warmth and friendliness of the brand. I placed the name in a circular layout, using Farming in Jungle as the main text and paired it with a clean sans serif font for the tagline. The contrast worked well; the playful typeface gave the brand a whimsical touch, while the sans serif kept things grounded and readable.
Next, I tested Farming in Jungle on packaging mockups. The café sells custom coffee mugs and branded merchandise, and I needed something that would stand out on retail shelves. I used the font on label stickers and product tags. The texture of the font added character, and even though it’s a display font, it didn’t feel too overwhelming when scaled down. It was clear, even at smaller sizes, which is a big plus for practical use.
I also experimented with using Farming in Jungle in social media graphics. For an Instagram post promoting a new seasonal drink, I created a hero image with the font as the headline. It looked great against a bright background, and the playful nature of the typeface helped set the tone for the campaign. The audience responded positively, with several comments mentioning how the design stood out from other posts.
One thing I noticed early on was that Farming in Jungle works best as a display font. It’s not ideal for long-form text, but it shines when used for headlines, logos, and short-form messaging. That made it perfect for the café’s branding needs, where visual impact was key. I also found that pairing it with a more structured serif font helped balance the design and create a cohesive look across all materials.
Another consideration was readability. While the font has a casual, almost scribbled feel, it’s still legible. I tested it on business cards and shop signs, and it held up well. The slight imperfections actually added to its charm rather than detracting from clarity. This is important for brands that want to maintain professionalism without sacrificing personality.
I also checked the font’s file formats and licensing options. It came in a variety of weights and styles, which gave me flexibility during the design process. The commercial license allowed me to use it across multiple platforms, including print and digital assets, which was essential for the café’s branding rollout.
For those considering Farming in Jungle for their next project, I’d recommend testing it on different surfaces and scales before committing. It’s a bold choice, and while it can elevate a brand’s visual appeal, it should be used thoughtfully. Pairing it with complementary fonts, like a modern sans serif or a classic serif, can help maintain balance and ensure the overall design remains professional.
Overall, Farming in Jungle proved to be a valuable addition to the café’s brand identity. It brought a sense of creativity and warmth that aligned perfectly with the client’s vision. Whether you’re designing for a small business, personal project, or creative studio, this font offers a unique way to add character and playfulness to your work.
